Shopify Website + Ongoing Marketing Strategy
Chrissi & Jen of Homestyle Collective envisioned more than an online store, they wanted a digital experience that reflected the heart of their business. Their interior design studio and retail shoppe needed to work together seamlessly, making it easy for customers to discover design services, shop curated home decor, and connect with the brand.
Our role extended beyond building a beautiful website. We partnered with Homestyle Collective to create the foundation for long-term growth through strategy, marketing, and ongoing support.
Combined Shopify Website (design services and shoppe), Retail Collateral + Ongoing Marketing Strategy
Homestyle Collective needed a platform that could:
Unite their interior design studio and retail shoppe with website content from Showit and product and inventory migration from Square POS to Shopify.
Synchronize in-store and online inventory with improved navigation between shopping and design services. Increase AI search visibility and create systems for customer retention and ongoing marketing.
We designed and developed a custom Shopify website that allows visitors to easily transition between exploring design services and shopping curated collections.
By bringing their website, point of sale, inventory, and customer data together on Shopify, Homestyle Collective now operates from one streamlined platform. Every aspect of the site, from navigation to collection structure, was intentionally designed to improve user experience while creating a strong foundation for search visibility and future growth.
And just as importantly, we built the pieces you can’t see: a stronger technical foundation designed to support discoverability and long-term growth through SEO best practices, schema implementation, and search visibility setup (including AI and Google Search Console).
Key features:
– Shopify website design + development
– Brand-forward styling + cohesive visual system
– Clean, intuitive mega menu navigation
– Collection structure built for seasonal updates
– SEO optimization + on-site best practices
– Schema setup + improved site structure for ai search
– Sales channel setup + baseline visibility tracking to push products to expanded audiences
Custom Shopify Website
Website & POS Migration
Migration from Showit and Square to Shopify for unified inventory management across retail and e-commerce.
SEO & AI Search Optimization
The website architecture was built with search visibility in mind, positioning Homestyle Collective to be discovered through both traditional search engines and the rapidly growing world of AI-powered shopping and search.
Email Marketing Automation
Custom Shopify email flows help welcome new customers, recover abandoned carts, encourage repeat purchases, and nurture long-term relationships.
Our work with Homestyle Collective didn’t end at launch.
Today, we continue to serve as their strategic marketing partner, helping the business grow through thoughtful, consistent marketing that supports both their interior design services and retail shoppe.
Our ongoing partnership includes:
– Monthly marketing strategy
– Email marketing campaigns
– Shopify optimization
– Social media planning and content creation
– Graphic design and marketing collateral
– Seasonal campaigns and promotions
– Product launch strategy
– Website enhancements and landing pages
– SEO and AI search optimization
– Analytics review and performance recommendations
By combining website strategy with ongoing marketing support, we’re able to continually refine their online presence, attract new customers, and create new opportunities for growth as the business evolves.
Homestyle Collective now has a unified digital ecosystem that supports every aspect of their business, from booking interior design projects to managing retail inventory, increasing online sales, and nurturing customer relationships.
More importantly, we get to be their ongoing marketing partner and continue to help them adapt, grow, and make strategic decisions long after launch.
