A long-term partnership spanning branding, client experience, strategic marketing, media relations, and continued business growth.
Our partnership with Hendrickson Interiors has evolved alongside the firm’s growth, serving as an extension of their team across branding, marketing, and strategic communications. From a complete brand refresh and website redesign to video strategy, press outreach, email marketing, award submissions, client experience initiatives, and ongoing website improvements, we provide the consistent support needed to keep their brand moving forward.
Working together each month, we help elevate Hendrickson Interiors’ visibility, strengthen client engagement, and position the firm for continued growth. Most recently, we completed a comprehensive rebrand and website refresh that reflects the next chapter of their business and the exceptional level of design they deliver.
We developed a refined brand identity with a luxury, elegant vibe (clean, elevated, and approachable) paired with custom brand elements that add charm and signature detail throughout the customer experience.
Scope:
– Brand identity development
– Typography + visual direction
– Colors + patterns
– Brand elements to be used across digital + print
With a refined brand in place, our next focus was creating a website that matched the caliber of Hendrickson Interiors’ work. We reimagined the user experience from the ground up, pairing elevated visuals with strategic content, intuitive navigation, and clear calls to action that guide prospective clients through their design journey. The result is a timeless digital presence that showcases their portfolio, reinforces their expertise, and supports their continued growth as one of the region’s premier interior design firms.
To create a seamless brand experience from storefront to emails, we designed a complete collateral suite that carries the rebrand through every detail and client touchpoint.
Designed collateral included:
– Signage (studio + project)
– Email Signatures
– Gift cards
– Shopping bags
– Business cards
– Custom tissue paper
– Notecards
– Branded client facing decks
As part of our ongoing partnership, we’ve worked to elevate Hendrickson Interiors’ visibility through strategic media outreach, award submissions, and relationship building within the design industry. By identifying meaningful opportunities and developing compelling submission materials, we’ve helped position the firm among the region’s most respected interior designers while building credibility, expanding brand recognition, and celebrating the exceptional work of their team.
Highlights
– Cover feature and editorial story in Florida Design
– Featured designer for the My Rowe Design Mixer at High Point Market (2025)
– Ten-time Seaglass Award winner
– Featured project showcases in Tampa Magazine
– Ongoing PR strategy to increase brand visibility and industry recognition
Consistent communication is an essential part of the Hendrickson Interiors client experience. Through thoughtfully planned email campaigns and outreach, we help keep the connection with past, current, and prospective clients while reinforcing their expertise and showcasing their latest work. Each campaign is carefully crafted to educate, inspire, and strengthen relationships, ensuring every touchpoint reflects the elevated experience clients have come to expect from the Hendrickson Interiors team.
“Ashley and Susie are a dream team. They are always thinking of new ways to improve my marketing, and I know they are doing it for the best of my business. Not only do I enjoy them as people, but they are thoughtful and smart in their approach.”
– Julianne Hendrickson
Our work with Hendrickson Interiors extends far beyond individual projects. As an ongoing marketing partner, we collaborate each month to identify new opportunities, execute strategic initiatives, and ensure every client touchpoint reflects the firm’s exceptional reputation. By providing consistent guidance across branding, marketing, communications, and business development, we’ve helped support the firm’s continued growth while allowing their team to focus on what they do best—designing extraordinary homes.
