BACKWATER PROVISIONS

Made for life at the beach

Backwater Provisions Co. is a family owned and operated retailer that was built on their love for the water. Backwater is the place to go for premium fishing and coastal apparel, fishing supplies, accessories, and other outdoor products.

E-Commerce Website Build

After a frustrating year with another e-commerce provider, Backwater Provisions turned to Knack to create a cohesive shopping experience for their customers using the Shopify platform.  Knack migrated existing data, designed a site that reflected the shop’s coastal vibe, and continue to help the brand unlock new Shopify apps that keep shoppers returning to both their online and brick and mortar stores.

Each month Knack has the opportunity to help Backwater Provisions grow their customer base both in store and online.

Brand Direction

Backwater Provisions entrusted us to align their brand vision with impactful strategies and creative solutions. From branded collateral to providing expert photography recommendations that capture the essence of their shop, we’ve supported their growth at every turn. Our work includes new franchise location rollouts and marketing organization to ensure brand consistency across all channels. Together, we’ve built a foundation that not only celebrates their coastal lifestyle identity but also positions them for long-term success in their expanding market.

Email Marketing

Not only does Knack help Backwater Provisions market their inventory through automated emails, like abandoned carts, custom campaigns are also created to bring customers into the store. By showcasing upcoming events and in store specials, Knack helps build a relationship with their loyal customers.

Are you ready?

We’re excited to learn about you and your business goals.