Brand Identity, Shopify Website, Retail Collateral + Ongoing Marketing Strategy
We partnered with Victoria (founder of Duxbury Supply Co.) to bring her vision for a coastal-inspired retail experience to life, from the brand foundation to a polished Shopify experience and full in-store + shipping collateral suite. The result is an elevated, refined brand presence designed to feel timeless, curated, and effortless – both online and in person.
We created a cohesive brand identity and Shopify website that could grow with her business, supporting seasonal merchandising, curated collections, and an intentional shopping experience. Beyond the site, we wanted every customer touchpoint to feel aligned: packaging, shoppe materials, email follow-up, and sales channels that expand reach.
Brand Identity, Shopify Website, Retail Collateral + Ongoing Marketing Strategy
We developed a refined brand identity with a coastal Nancy Meyers vibe (clean, elevated, and approachable) paired with custom brand elements that add charm and signature detail throughout the customer experience.
Scope included:
Brand identity development
Typography + visual direction
Brand elements used across digital + print
We designed and built a Shopify site that fully incorporates the Duxbury Supply Co. brand identity – bringing the refined, coastal-inspired aesthetic to life through thoughtful typography, layout, and elevated visual details. The site features a clean mega menu for effortless browsing, with products organized to support seasonal updates and curated collections year-round.
And just as importantly, we built the pieces you can’t see: a stronger technical foundation designed to support discoverability and long-term growth through SEO best practices, schema implementation, and search visibility setup (including Google Search Console).
Key features:
– Shopify website design + development
– Brand-forward styling + cohesive visual system
– Clean, intuitive mega menu navigation
– Collection structure built for seasonal updates
– SEO optimization + on-site best practices
– Schema setup + improved site structure for search
– Google Search Console setup + baseline visibility tracking
To create a seamless brand experience from storefront to unboxing, we designed a complete collateral suite that carries the brand through every detail—including custom illustrations and branded print elements.
Designed collateral included:
– Gift tags + product tags
– Signage + checkout cards
– Gift cards
– Shopping bags
– Business cards
– Custom tissue paper + ribbon
– Shipping tape + packaging elements
We supported their in-store operations by assisting with Shopify POS setup, ensuring the systems behind the scenes matched the elevated experience customers see on the front end.
Scope included:
– Shopify POS guidance + setup support
– Product organization for online + in-store selling
We built a thoughtful email flow designed to increase conversion and customer retention, without adding more manual work. Along with monthly newsletters, we created automations that work behind the scenes to nurture customers.
– New customer nurture sequence
– Abandoned checkout retargeting
– Product browse abandonment emails
To increase reach and strengthen discoverability, we connected Duxbury Supply Co. to key sales channels and ensured products were optimized for visibility across platforms.
Channels connected + supported:
Pinterest
Google Merchant Center
Facebook
Instagram
Today, we continue working with Duxbury Supply Co. monthly to guide marketing strategy and growth – supporting content planning, events, community outreach, engagement, and paid advertising.
Ongoing support includes:
Social strategy + content direction
Event + community outreach planning
Engagement strategy
Ads planning + optimization
Duxbury Supply Co. launched with a fully cohesive brand presence, an elevated Shopify site, thoughtful retail + packaging collateral, and a connected marketing foundation built to support long-term growth. With a strong system in place, the brand is positioned to scale seasonally, show up consistently across channels, and continue building a loyal community both online and in-store.
