THE LOCAL PETALER
FLOWERING LIFE’S BEAUTIFUL EVENTS
Owner, Jen Turriff, is the go-to boutique florist in the Chicago suburbs with a classic and stunning aesthetic. Her clients rave about her eye to nail exactly what they envisioned, and brides have even cried happy tears when seeing their wedding bouquets.
Jen is a member of the community and even formulated Petaler Pick-Me-Ups, where clients can donate their event florals so Jen can turn them into stunning arrangements and give them away to anyone needed a smile, flowers have amazing way of brightening everyone’s day.
Website Creation
Working with Jen’s existing logo, we formulated a brand guide of fonts, colors and illustrations to represent her brand.
Content, photography and graphics were added to keep with her simple and clean aesthetic to showcase her amazing work. Be sure to ask Jen about her amazing program, Petaler Pick-Me-Ups!

Custom Graphics
The Local Petaler’s studio was the perfect way to showcase Jen’s brand with a custom illustration.

Content Creation
Using Jen’s voice we created messaging and content and coined her “Petaler Pick-Me-Up” program.

Brand Direction
Keeping a consistent voice and look is essential to this brand.